The Comeback of Crunch

August 27, 2025

Remember when everything suddenly got soft? Snack bars, protein pucks, gummy everything. For a while there, it felt like the whole snack aisle turned into baby food with better packaging.

But lately, something’s shifted. Crunch is back — and not just in chips or candy shells. We're talking real, satisfying, tear-the-silence-in-half kind of crunch. The kind that makes your brain go yep, that hit the spot.

There’s a reason for that. Crunch isn’t just a texture — it’s part of the experience. Studies (yes, actual studies) show that crunchy foods can make us feel more satisfied. There's something oddly rewarding about that sound and feel — it wakes you up a little, makes the moment feel more real.

And no surprise, dry roasted snacks are leading the charge. Because when you take something like an almond, a cashew, a chickpea, or even a fava bean and roast it properly, you're unlocking serious crunch potential. Not the kind that breaks a tooth, either — the good kind. The “I didn’t realize how much I missed this” kind.

It’s not about being loud for the sake of it. It’s about snacks that feel like something. Snacks that don’t disappear into mush the second they hit your mouth. Snacks that let the ingredient shine instead of burying it under layers of sugar or goo.

So yeah, let the comeback continue. Bring on the bite. Whether it’s a handful of dry roasted edamame on a walk, or a mix of spiced nuts while you work — crunch is officially cool again.

Your jaw will thank you.

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