
The team behind Laid Back Snacks (formerly known as Naked Snacks) is as dynamic and full of goodness as the tasty treats you love to munch on.
Annabelle Choi is our consulting recipe creator and a relatively new addition to the Laid Back Snacks (used-to-be Naked Snacks) team. She's an impressive baker and a bit of a celeb chef around Vancouver. Annabelle's role a Laid Back Snacks is to skillfully craft this summer’s new lineup of snacks – an important job!
She’s also great at giving recipe advice and values the power of whole foods. We donned a hairnet and pulled up a chair to chat, snack and dish about life as a chef in the Laid Back Snacks test kitchen.
My day starts by gathering focus group participants – usually four to six people – who have volunteered to taste and assess the new Laid Back Snacks. They each try three snacks and give their critiques. After the focus groups, I review the notes and compare the feedback with my own critique. If any tweaks are needed, I play around with spices and research different flavour and texture combos.
I don’t really have an answer to this question! The best things I’ve eaten have always been in the context of feeling whole and being with people I love. There have been many things that I would love to eat again, but I believe tasting and eating are directly affected by the situation.

Travelling anywhere and speaking with locals about their heritage cuisines, especially in remote areas that still practice slow food and country cooking.
Savoury, with a bit of sweet. It’s all about the balance!

I can’t give anything away just yet, but expect a lot more fun, flavourful, nut-free options!
I love them as-is, especially any of the savoury mixes, but the sweet snacks are great for adding to oatmeal in the morning or to this Chocolate Chunk Cookie recipe!
Learn more about Annabelle and her beautiful food creations on her website or Facebook page and don’t forget to stock up on sweet snacks to add to your drool-worthy Naked Chocolate Chunk Cookies!